She speaks about content strategy at conferences all over the world. This is a sample chapter from erin kissanes book the elements of content strategy. Content strategy refers to the planning, development, and management of contentwritten or in other media. This isnt a content strategy book slotted into their lineup. Content strategy for the web by kristina halvorson and melissa rach foundational content strategy text that helps you understand how being user centered can fix your website woes writing for designers my book about how to get the writing done on digital projects and keep users in mind along the way. Scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart. The content strategy toolkit is a great resource for helping you to align stakeholders and take control of your content. Karen consults in content strategy, user experience, and information architecture. However, formatting rules can vary widely between applications and fields of interest or study. The beginners guide to blogging and content strategy. Content strategy for the web sets the stage for content strategy to be implemented for any company by helping individuals to understand what it is, why it is important, how it can be created, who is involved, how it is managed, etc. Content strategy is a young field, but it has evolved from professions that are anything but new. Content channel distribution strategy defines how and where content will be made available to users. Instead, our discipline rests on a series of core principles about what makes content effectivewhat makes it work, what makes it good.
The goal of every title in our catalog is to shed clear light on a tricky subject, and do it fastso you can get up to speed and back to work. These patterns are the essence of content strategy. Voice user interfaces, smart software agents, and aipowered search are changing the way usersand computersinteract with content. It is also unique in tying together the complementary roles of metadata and interaction design. A book apart, brief books for people who design, write, and code.
Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. Small screen and limited utility force us to put user needs first. If you both care about other peoplecolleagues, clients, end users. Content strategy for the web by kristina halvorson and melissa rach foundational content strategy text that helps you understand how being usercentered can fix your website woes writing for designers my book about how to get the writing done on digital projects and keep users in mind along the way. To understand the full scope of what content strategy can doand to understand why it isnt just editing or another word for marketing, lets take a look at the professions that have laid the groundwork for our practice. In content strategy, there is no playbook of generic strategies you can pick from to. Chapter 11 content strategy the ux careers handbook by. A book apart publishes highly detailed and meticulously edited examinations of single topics. The elements of content strategy brief books for people. Karen mcgrane you dont get to decide which platform or device your customers use to access your content. We produce brief books of about 100 pagesthe perfect size in terms of subject depth and coverage for topics like html5, css3, content strategy, responsive web design, and more. Your content strategy reading list for 2016 oho interactive.
Dont let the user experience fall apart on the content page. If a book apart hadnt been interested in this project, it wouldnt be happening. Sep 17, 2019 how to set up an effective content marketing strategy so youve probably heard that content is king. Preparing for a future where content is no longer stuck in websites, but orbits around users. About a book apart we cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. Content is appropriate for users when it helps them accomplish their goals. What happens when people reach the web page that contains the information they seek. Use modified usertesting techniques to evaluate whether your content meets users needs and expectations. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. Supplemental resources for the ux careers handbook chapter 11 content strategy section books, organizations, job title trends, salary data. Assessing your usercentered content strategy brain traffic.
Erin kissane author of the elements of content strategy. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. The components of content strategy linkedin learning.
Schaefer is an acclaimed author, educator and marketing consultant who shares foundational strategies behind success on social media as well as a path to discovering and defining your organizations social media. Written by a team at nokia, some of the examples in the book are dated. Whether youre a designer, developer, content strategist, or anyone who creates user experiences, youll gain the practical knowledge to test where your designs might fail before you ship. Its editorial team put together a series of posts featuring users who had done interesting things in. Information management, internet, usercomputer interface, content analysis. The beginners guide to blogging and content strategy sites like take advantage of their troves of user in formation, and create useful content from it. In his presentation at the an event apart in chicago il, jared spool walked through the importance of content and user experience for businesses. Written by a team at nokia, some of the examples in the book are dated, but the core issues the book addresses remain important. If youre a seasoned professional or just getting started, meghans experience guides you through complex, challenging projects. The term has been particularly common in web development since the late 1990s. Kristina has also been a featured speaker at web 2.
The elements of content strategy brief books for people who make websites, no. We had brochures, annual reports, newsletters, posters, cards and a whole series of tangible realworld ephemera things we could touch and smell. Today, theres an everexpanding treasure trove of insightful, forwardlooking resources to refer to. The elements of content strategy by erin kissane a book apart. We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. Content strategy summit 2016 august 24august 25, 2016.
In 2010, she delivered the keynote address at the world. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. And the way you have a strategy for social media, digital marketing, and advertising, you need to have a welldefined strategy for your usergenerated content. You have the elements of content strategy to light your way. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. Appropriate in its method of delivery, in its style and structure, and above all in its substance. Information management, internet, user computer interface, content analysis. Content strategy for the web, kristina halvorson the industry standard primer clout. Jun 30, 2016 what sets good content apart from the rest. Resources the elements of content strategy a book apart. In this slim, musthave tome from the a book apart library, author erin kissane breaks down the ins and outs of content strategy in a remarkably clear and accessible way.
We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart, 2011, published today. She is the author of content strategy for the web, the host of the 5by5 podcast content talks, and the f ounder of confab. Content strategy is the discipline responsible for satisfying business requirements through content creation and. The classic writers handbook, this gives you the golden rule for writing and. Erin kissanes book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years.
The elements of content strategy brief books for people who. Two years ago, there wasnt much out there about content strategy. Halvorsons system presents content strategy as a circle split in two main halves, content components on the left, and people components on the right. Kissanes book helped me to pull those two texts together. Feb 11, 2014 10 must reads for content creation and strategy. The 21 best social media marketing books every strategist. Neil patel, gary vee, the millennials at the office and on the internet, and everyone in between have been singing the praises of the almighty content for years. You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of drmf im a content strategist, editor, and writer. The writing is professional, engaging, and uses the right amount of humour to keep things lively. Our ebooks support kindle, ibooks, nook and most other readers and devices. Content strategy is the discipline responsible for satisfying business requirements through content creation and distribution. Kristina halvorson is the ceo and founder of brain traffic a content strategy consultancy. The related a book apart brief books for people who design, write, and code is also an excellent source of content strategy intelligence and advice. Scott has focused on the content side of digital experiences since 2009, and was the first ux content strategist at wolfram research.
Great mobile thinking takes into account the special things you can do on a mobile device. Erin kissanes the elements of content strategy stands the test of time in. Kristina halvorson author, content strategy for the web. A book apart, read the elements of content strategy book for free. But apart from help content, we rarely talk about the expanding world of web applications and the implications of user interface ui copy for our practice. This is a great resource, particularly if you have already been practicing content strategy cs. A complete guide for your usergenerated content strategy. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. The first section of this book is organized around these fundamentals. This book is one of the few to look at content holistically, including user generated content. Content strategy is the practice of determining what each of those things means for your projectand how to get there from where you are now.
Content strategy is boring and thats ok brain traffic. When doing responsive design its important to think about mobile first. A lot depends on who you are and what sort of content strategy youre interested in. In it, i defined content strategy as the practice of planning for the creation, delivery, and governance of useful, usable content. How to set up an effective content marketing strategy scripted. Whether or not youre building services for these emerging technologies, structured content is now necessary to ensure the accuracy and integrity of your content across the evolving digital landscape. One such system was created by kristina halvorson from the content strategy agency, brain traffic, and proposed in her book, content strategy for the web. And ultimately, you planned to create that content. Content strategy focuses on the planning, creation, delivery, and governance of content. A solid content strategy is key to delivering a compelling user experience, whether its a small business website or an app with global reach. Complete beginners guide to interaction design ux booth.
Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Content not only includes the words on the page but also the images and multimedia that are used. Content strategy for everything linkedin slideshare. The elements of content strategy brief books for people who make. Til then, make do with my book, content strategy for the. Science of influential web content, colleen jones not just. Keep your favorite beverage warm, and look great while you sip. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. How to set up an effective content marketing strategy so youve probably heard that content is king. Aug 14, 2018 scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart. My new book, the elements of content strategy, was published in march of 2011 by a book apart. You dont get to decide which platform or device your customers use to access your content. For the social media marketer struggling to develop a clear strategy, schaefers social media explained is the book for you.
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